Times have changed and businesses must adapt if they want to succeed. The 2009 AADA National Dealer Convention program has been put together specifically to address the changed financial circumstances in which we find ourselves, and to give delegates the keys to success in this vastly different market.

These uncertain times can be seen either as a threat; or as an opportunity for your company to redefine itself and become a leader in its field. Through our series of workshops and seminars, we will show you how to conquer any fear and develop a strategy that is both offensive and defensive, in order to best survive the current volatile market.

We will show you that you need to target your competitors' vulnerability, trim your own costs, optimise your cash flow and build forward momentum for your business. Not only that, we'll show you how to do it.

The worst thing you can do is do nothing – sit on your hands and hope to be all right. Whatever your challenges, now is the time to plan and act decisively.

Working as we do in the automotive industry, we understand that a car requires all its parts to be in working order for it to function properly. If one of them fails, the whole system can fail. Conversely, improving the performance of any of these components will improve the overall performance of the vehicle.

It is the same in business. Various departments are like the different parts of a car: the engine, the brakes, the drive train, and so on. If any one of these components fails, it affects the entire organisation: but if we can improve them, the whole business benefits.

Think of the 2009 AADA National Dealer Convention as your one-stop shop for upgrading and servicing the parts of your business. Install a turbo-charger in your sales division; give your F&I department a grease and oil change.
Returning to Melbourne and the magnificent Grand Hyatt Hotel, this year's Convention program deals with such important issues as cash flows, business funding and expense management, sales, customer service and fixed operations.

There will be workshops on advertising law, internet marketing and inventory management: all designed to help you take the initiative and do as the Chinese do: see the word 'crisis' and think 'opportunity'.

The 2009 AADA National Dealer Convention is designed with the current market firmly in mind. Each ingredient in the program has been carefully selected in order to equip you with the tools to not only survive, but thrive, in this challenging new environment.

It is an event no responsible dealer can afford to miss. We look forward to seeing you there.