As our economy slowly recovers from the damaging effects of the world's recent economic woes, auto dealers throughout Australia find themselves in a new era in which they must now conduct business in. It is now clear that many of the proven practices of the past don't bear the same fruit in today's tumultuous market.

Car consumers have become increasingly conscious of what their money is worth and what it can buy them. They want the very best deal they can find, ensuring auto dealers now must offer much more than just a good price to keep their customers.

More than ever car buyers want value for money; a greener solution, to be treated better by a superior class of sales professional and they want to put their money where the best service is. Auto dealers who fail to understand this will risk the benefits of repeat business, referrals and better margins.

It's a known fact that consumers are spending more and more time absorbing digital media, educating themselves well before they enter the showroom. Keeping your business in front of its target audience, whether through the internet or more traditional media, is a compelling question and one that the AADA Convention will answer in the 'Industry Day'.

Hosted by Ian Leslie, 'Industry Day' will focus on all of these issues and more, demonstrating how to take your business strategies forward, evolving at the right pace and giving you an edge in a competitive market. Eight industry speakers will combine their expertise to give auto dealers a complete picture of the challenges that will face us in the year ahead.

The 2010 AADA National Dealer Convention will also take a detailed look at economic forecasts; the importance of setting a business budget; the greening of the auto industry; and powerful communication. All this is aimed at giving delegates a plan for the business to evolve in these changing times.

There is no looking back in this dynamic industry, we must move forward, and 'Industry Day' aims to lead dealers out of uncertainty and present strategies to go forward and
meet any challenge that businesses find themselves confronted by.

Supported by our Convention sponsors MTAA Super and The Trading Post you can be guaranteed there is much to take back to the dealership and benefit from.

>> ABOUT MTAA SUPER

MTAA Super has low fees, pays no commissions to advisers and is run only to benefit members. And while MTAA Super has remained the Industry Super Fund for the motor trades for 20 years, the good news is anyone can join. If you’re a business owner or manager, don’t forget that your MTAA Super Business Development Manager is at your service to help you educate your staff about their super. A workplace presentation can help your staff make sense of investment cycles and understand how important super is as a long-term investment. It can also explain what a difference people can make to their retirement savings if they become involved in making of the most of their super now. Visit the MTAA Super website, www.mtaasuper.com.au, to organise a workplace visit. You will also discover a wealth of information about the Fund and your super, plus all the latest news on investments and financial markets.